Nothing compares to a firsthand hotel experience; seeing is believing! Jennifer organizes and accompanies personalized press trips from conception to delivery of results. She targets top U.S.-based media who can accept complimentary press travel and will secure 3 to 5 journalists per trip. Jennifer escorts the journalists on the journey, provides personal follow-up, and supplies all media results to the hotel. All press trip details will be coordinated in close collaboration with the hotel and include the following: Newsworthy theme(s) for press trip, travel dates and flights research, guest list based on theme of trip and target markets, design and send invitation, provide all confirmations, prior to arrival, hotel will be provided with detailed biographies, photos and personal preferences for each guest, development of curated itineraries (journalists recognize affluent consumers prefer one-of-a-kind experiences when traveling), request journalists to post trip highlights to social media via Instagram, Facebook, Snapchat, Twitter etc.
INTIMATE MEDIA EVENTS
The hotel’s owner/general manager hosts three to eight journalists for an exclusive breakfast, lunch or dinner at a premier restaurant. Jennifer organizes and attends the event; she works with the hotel on the guest list, invitations, venue selection, menus and post-event follow-up. The media are engaged and appreciate the invitation for an exclusive event.
ONE-ON-ONE MEDIA APPOINTMENTS
Jennifer organizes and accompanies the hotel’s owner/general manager on one-on-one media appointments in NYC, with up to six appointments over a period of two days. This is an excellent way to establish relationships with top media from target publications.
CUSTOMER & CLIENT EVENTS
Ideate, research and oversee both customer/client and media events in NYC including venue, invitations, menu, entertainment, celebrities etc.
PUBLIC RELATIONS AUDIT
Custom design a PR plan and action timeline for the hotel. This comprehensive project begins with evaluating existing PR followed by an on-property visit and meetings with the owner(s), executive team, food and beverage, spa/wellness and guest services. What differentiates you from your competitors? Who is the audience you are trying to reach? Are there elements of the hotel that are not promoted? The audit's results will provide creative and operationally feasible tactics to further public relation and develop one-of-a-kind experiences for guests.
STRATEGIC MESSAGING & POSITIONING
Collaborate with the property’s sales and marketing team on branding, digital brochure/collateral, website and social media. Ensure brand integrity is enforced and consistent in all materials.
PHOTOGRAPHY & VIDEO CONTENT
Assess the property's existing photos and videos and make recommendations for print, digital and social media. Investing in a professional photographer and/or videographer is essential. JAO Global will research, commission and manage photo/video shoots.
Strategic partnerships are highly effective when there is a mutual understanding of the target audience. JAO Global researches and develops substantive relationships with compatible luxury lifestyle brands to enhance value and expand your market.